NIMONA - "A NEW KIND OF HERO TAKES SHAPE."

The unofficial last movie from BlueSky Animation had a troubled journey to the screen. Cancelled by Disney and then saved by Annapurna & Netflix, this animated masterpiece was a milestone for transgender representation in media and ended up earning Netflix its 5th academy award nomination for animated film and a Humanitas Prize for Family Feature Film.

Roles: Client (Campaign Lead), Conceptor & Writer (Teaser, Thumbs Up, Bumpers)

Results: Academy Award Nom, Humanitas Prize, GLAAD Award, Bronze Clio Award (TV :30)

“NO PRINCESS” TEASER

In this completely custom animated teaser, we simultaneously paid homage to the original graphic novel and poked fun at the behind the scenes journey of Nimona by showing exactly why our shapeshifter was too badass for all that princess crap at Disney. I wrote the original script and worked with filmmakers to hone it to perfection. We then worked with Annapurna Animation to create it from scratch.

“THAT’S NOT MY NAME” TRAILER

We expanded on our anti-hero’s story and her fuller powers complete with shapeshifting supers set to The Ting Tings’ biggest track. The over-used song took on new meaning and significance with the pairing.

TV :30 + SHAPESHIFTING BUMPERS

We created simple custom bumpers to hyper-target different fans with unique animal forms and subject matter from fashion to food. Our :30 cutdown also won bronze for Theatrical Film Spot at the Clios.

THUMBS UP CUSTOM ANIMATION

To head off anti-LGBTQ+ thumb-downing on Youtube we adapted a scene to create this custom video to encourage thumbs up. A standalone version also plays on service and we stitched it to the end of our main trailer on Youtube, which helped make Nimona Netflix’s most thumbed-up animated movie ever and helped us earn a 99% on Rotten Tomatoes (now still 92%).

“OCEANS OF FLAVOR” WHALE TRUCK

We tricked out an ice cream truck in Nimona’s biggest form, a whale complete with totally metal flavors and served them to NYC fans & NYU grads on launch weekend.


Art Suite

We debuted the teaser art at Annecy and main art across NYC & Los Angeles, and for awards season we hand-painted a totally metal review mural in NYC & LA.

SHARKBITE 2 ROBLOX TAKEOVER

We partnered with one of the most popular ROBLOX games at launch to create a custom takeover by Nimona and all her forms. In Sharbite 2 Nimona Edition, you could play as a pink shark, a whale, an otter or even a rhino with custom pink weapons themed to the character and smart integrations throughout the gameplay. We partnered with influential players to spread the word.

INFLUENCER TRANSFORMATIONS & TIKTOK FILTER

We partnered with influencers around the world who created their own fashion shapeshifts after watching Nimona, and helped everyone GRWM for premiere week with a Nimona filter.

@crescentshay making Nimona inspired shoes!! (aka shark shoes! or dragon shoes?). they aren’t practical at all, but how can you not love shoes that look like tiny pink animals are biting your ankles?? #Nimona is now shapeshifting only on @Netflix! @Netflix Geeked #NetflixPartner #fashion #diy ♬ That's Not My Name - The Ting Tings
@jaadiee Anzeige| If only it was that easy to shapeshift in real life 👴🏻🔥👀 Looking for an amazing new movie? #Nimona is now shapeshifting only on @Netflix 💖 #NetflixPartner #Fashion @Netflix Geeked ♬ original sound - Jaadiee
@mylifeaseva Who else is watching Nimona on Netflix? 🐙🦩#Nimona #NetflixPartner #Fashion ♬ original sound - Eva Gutowski
@jaegurley Get Metal with the #Nimona transformation filter. Show off your pink new hairdo 💅🏽 @Netflix #NetflixPartner ♬ original sound - Jae Gurley
@katieontheflipside Movie night is about to turn up a notch! 😆🙌🏼 Watch Nimona June 30, only on Netflix!! #movienight #newmovie @netflix #Nimona #NetflixPartner ♬ original sound - Katie

Agency Partners: Annapurna Animation (Custom Teaser, Bumpers, Thumbs Up), Create (AV), AV Print (Art, OOH)

Netflix Partners: Lyndsey Edelman