BLACK RABBIT - "TROUBLE MULTIPLIES."

This limited series directed and co-starring Jason Bateman, produced by and co-starring Jude Law is Uncut Gems meets The Bear with brilliant writing by Academy Award Nominated writer Zach Baylin and partner Kate Susman. We set out to position it as a gritty thrill ride through the streets and dark underbelly of NYC’s bar scene.

Roles: Client (Campaign Lead), Concept/Script Writer (Black Rabbit Mixology)

Results: PGA & Golden Globe Nominee

Trailer

The “greatest trailer of the year” according to men’s publications like GQ & Boss Hunting, which drew widespread praise as Jason’s worthy follow up to Ozark. For the story, we focused on the brothers’ desperate journey as Vince draws Jake into the mess he’s created, juggling lies, mobsters & increasingly desperate stakes.

Emmys :60

For television’s biggest night we debuted a :60 in the live broadcast and online. The brothers’ downfall all started with a call.

Dueling Brother :30s

Across broadcast, paid social & on Netflix itself, we targeted fans of Jason and Jude with dueling character specific :30s that tease their journeys.

Time Out Partnership

We created a dark twist on the mixology recipe with “How To Make A Black Rabbit” for a robust partnership with Time Out that treated it like a real new hotspot open in NYC.

Art & OOH Suite

Jason Bateman prefers to pull art directly from footage, so we scrubbed all episodes and dailies to find these key frames. We also brought them to life with looping cinemagraphs for DOOH. We also created custom illustration for two singles by Raye and Albert Hammond Jr. from the soundtrack.

Social Firsts

We worked with Jason and Jude on some social firsts for the stars with appearances on Hot Ones, Subway Takes, Art Drawings, and a unique Architectural Digest partnership.

In-World Party Photography

A social first, we cast and embedded a party photographer into the scene of Black Rabbit and then posted them as viewers were learning all about the venue in the show.

Agency Partners: Mark Woollen & Associates (AV), Neil Kellerhouse & Intermission (Art/OOH), Michelle K Short (Photography)