ARTIFICIAL INTELLIGENCE

I’m fascinated by the creative possibilities and production efficiencies that AI make possible. Below are some of the experiments I led for Netflix.

Roles: Client (Campaign Lead), Concept/Script Writer (FUBAR Mode, Arnold On Arnold, Geeked Week COWSplay)

Results: #1 on Netflix Globally, Renewed for S2 & Sold Out Show in Atlanta

FUBAR Mode

The only thing better than Arnold’s first Netflix show is if every show on Netflix starred Arnold.

This was Netflix’s first foray into AI generated assets. Launched during SAG/AFRA negotiations, I got personal permission from every actor and work closely with comms, legal, guild leaders, & tech to ensure we did everything right. We created a proprietary LLM to ensure Netflix content didn’t forfeit any copyrights. The project laid the groundwork for AI processes for all marketing teams globally. Best of all, it was the most viewed campaign asset on Tiktok (5.4MM), many actors shared the video & there was no social backlash.

The Arnold Collection

Every Arnold pitches Arnold content on Netflix. This paid asset drove the most off-service clickthrough to a Netflix collection to date.

Geeked Week COWSplay

For the first time, we brought Geeked Week to fans live and in person in Atlanta. Despite the need for local advertising, we didn’t have the budget for custom shoots, so we decided to get scrappy. Since Geeked Week was taking place at The Atlanta Dairies, we announced it COWSplay video in partnership with MARTA (Atlanta’s public transit system). Not only did we sell out the show, but we promoted a greener way to get there.

Agency Partners: Brian Monarch Comedy (FUBAR Mode, Arnold on Arnold) + Scanline VFX (COWSplay)

Netflix Partners: Angel Van Der Biest Arocha, Cyrus Ghahremani (FUBAR Mode), Irene Wu (COWSplay)