THINKLA AWARDS - "IT'S YOUR SHOW."
A typically boring night became a fun, interactive, and sharable experience customized for every guest of LA's premier and only advertising awards show.
Advertising is a team sport. We designed the world's first shareable award to recognize the individual and the whole. It can be awarded as one unit, disassembled into parts, and built upon with additional pieces depending on the size of your team. (featured on CREATIVITY):
NETWORKING YOUR FACE-OFF
To promote interaction, every guest got a customizable, Twitter-linked avatar and competed to be the biggest head in advertising. The more you tweeted, the bigger your head got.
The poster showcases the shared connections and personality types found in the glorious world of advertising. Whoever you are, it's your show.