Stance - "The UNCOMMON FORCE"
The uncommon thread launched limited edition Star Wars socks in the middle of a movie marketing overload. We helped the brand stand out with an uncommon partnership.
Shop WITH THE FORCE
We turned the very act of shopping into a fanboy dream come true. Rather than scrolling through a boring product carousel, users could shop with "The Force" via webcam to buy and browse with the wave of a hand.
Visit theuncommonforce.com to experience Jedi power firsthand on a webcam-enabled laptop.
Inspired by Princess Leia's message to Obi Wan, we created our own message to Star Wars influencers and turned 20 tickets to a party into viral unboxing videos of the world's first custom hologram invite.