KELLEY BLUE BOOK - "THE WAVE OF THE FUTURE."
KBB's Instant Cash Offer tool lets you appraise and sell your old car from your phone. The only thing you'll miss is the closure of a handshake. So, we built the Haptic Android Navigable Dealmaker. Part car dealer, part real robot, H.A.N.D. lets dealers virtually gladhand sellers in real time.
We hyped this elaborate joke with a real tech-forward-feeling product teaser.
H.A.N.D. MAKING OF
We went behind the scenes with our made-up mad genius, Titus Deale.
H.A.N.D. REAL WORLD TESTING
We took the robot to the Cleveland Auto Show to help people sell their old cars virtually as they shopped the latest models. I play the virtual dealer.
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