4RUNNER - "KEEP IT WILD."
4Runner is the world's last body-on-frame SUV, made for the outdoors. It's up to you to get out there and keep it wild. This digital campaign used content, social, search, and an off-road Google Hangout to double 4Runner’s social following, increase sales 30%, and win an Effie Award.
"No Man's Land" introduced our off-road movement:
Off-Road Google Hangout
The world's first off-road hangout let fans ask experts anything as 4Runner hit the trail live. The hangout was featured on Google's Creative Sandbox and won a silver W3 Award.
Got 45 minutes? Watch the full one here.
Search called out softies searching for "fish finders" and "kayak carts" with targeted ads that drove to custom 4Runner content.
Our first social post broke Facebook and Twitter with a glitch that made it look like a 4Runner drove out of the status bar and off the page. To restore Yosemite after the Rim Fire, we donated $5 for every use of #KeepItWild. Along with weekly wild quotes and geo-targeted trail suggestions, we doubled 4Runner's social following during our campaign.