HIGHLANDER - "NO ROOM FOR BORING."
Highlander has eight seats, plenty of legroom, and zero personality. For our Super Bowl campaign, we hired some celebrity spokespuppets to show the world that Toyota's mid-size SUV has room for everything. Everything, except boring.
Room for a surprise
I personally sang this spot nine times to Disney, Toyota, and Jim Henson executives.
Room to unplug
Room for games
"Fowl Shots," a basketball-themed homepage takeover on ESPN.com, broke all engagement records for the site.
Room for a road trip
After The Big Game, the gang drove from Jersey to Hollywood sharin', tweetin', and 'gramming their way to the movie premiere on Toyota's social channels.