AUTOTRADER - "SHOP ALL THE CARS."
With renewed competition from start-ups and giants like Amazon, we positioned Autotrader as the only place to find any and every car you want.
ALL THE ADS
With all the cars, every car commercial becomes an ad for Autotrader.
All the car model emblems become bold typography in Autotrader's OOH and print.
ALL THE SAVINGS
With all the cars, every dealership sales event becomes an ad for saving on Autotrader.
ALL THE FACEBOOK
With all the cars, even a Facebook Canvas unit can become a place to shop, share and find your next car.