AUTOTRADER - "DRIVEN BY YOU."
After 16 years with Doner, Autotrader was in desperate need of a turnaround. Their Dukes of Hazzard campaign was drawing heavy fire, so we pitched, shot, and shipped a new spot in less than a month.
After coming to the rescue, Zambezi was invited to compete for AOR. I lead a successful pitch against 72andSunny, Pereira O'Dell, and Huge to win Autotrader and KBB. Below are a few samples of work that won the business:
Our "Driven By You" campaign is transforming Autotrader from a car brand into a car technology brand with innovative experiences like #DriveByStyle.
Featured in MediaPost and Adweek.