ADAMS GOLF - "SHOOT STRAIGHT"
Golf brands all fight for the same 0-9 handicap players. Adams set its sights on casual golfers with an ultra-honest approach to the game and its advertising.
"Shoot Straight" launched with the most honest ad ever in Golf Digest's most over-hyped issue: The Hotlist. Every golf brand wins at least one gold award for a club. Golfers of all handicaps complain that ratings are rigged. We called them on it and made waves in the industry.
LIL' LESSONS (BRANDED CONTENT)
Everyone has a tip to help your swing, but what about golf's complicated rules and etiquette? We answered questions all golfers have, but are afraid to ask. Will Ferrell taught a few to raise money for charity. To save up for that donation, my partner and I directed everything.
Adams shot straight with golfers with twists on tired club sales tactics: our money back guarantee outlines everything we can't guarantee, our product claims have no legal, and our Father's Day sale ad doesn't discount anything. CLICK HERE TO ENLARGE TEXT.
"AirTIME" :30 (Product TV)
We had 30 seconds to explain the club technology behind Adams' new clubs. We only needed 15.